Beautiful Structures

In peak summer, architecture tours in Gangnam head for shaded, air-conditioned spaces. Cool cultural complexes and museum-like buildings such as M Contemporary in Le Meridien, and structures like Gucci Cheongdam whose vertical-garden facade filters direct sunlight amid street greenery, draw visitors escaping the heat. Masterworks like the ST Songeun Building by Pritzker laureates Herzog & de Meuron and Louis Vuitton Maison Seoul by Frank Gehry remain year-round Instagram landmarks. Gangnam-gu's annual Beautiful Architecture award winners add fresh architecture-walk courses around Dosan-daero and Cheongdam (Gangnam-gu). Ahead of the 2026 Seoul Architecture Expo at SETEC (Hagyeoul, Gangnam) in November, demand for Gangnam architecture walks is also rising (SETEC, 2026).