Story Telling Tours

Gangnam Architecture 101

Seoul: the city that never sleeps in its rapid transfiguration. Of its districts, Gangnam is perhaps the most rapidly changing yet. The day before is markedly different from the day of. Who knows what the day after will bring? The construction of South Ko

A Gangnam Architecture 101 essay. Within a city that changes at breakneck speed, these landmark buildings carry the architect's philosophy and design intent.

Seoul: the city that never sleeps in its rapid transfiguration. Of its districts, Gangnam is perhaps the most rapidly changing yet. The day before is markedly different from the day of. Who knows what the day after will bring? The construction of South Ko

Gangnam Day Course

Morning
Architecture beside a park
Begin at E.SPACE, reading how the facade and circulation spill out toward the urban park.
Afternoon
Read the culture bank
At KEB Hana Place 1, observe how banking and cultural programs are layered together.
Evening
Tour an agency HQ
End the day walking the exterior circulation and facade of the Starship Entertainment HQ.
E.SPACE

E.SPACE

A building whose facade and circulation open toward the urban park next door, softly blurring the edge between public and commercial space.

KEB Hana Place 1

KEB Hana Place 1

A "culture bank" that layers gallery and café programs over banking floors, keeping the core function while opening the building up to the street.

Starship Entertainment

Starship Entertainment

An entertainment-agency headquarters that deliberately breaks the grammar of the standard office tower — notable in how the facade and circulation are resolved.

Activity Summary

Activities Category Description
Architecture sketching Culture Sketch the facade of E.SPACE and the soft edge toward the park.
Culture-bank visit Culture Check the current exhibition in the gallery space of KEB Hana Place 1.
Facade tour Experience Walk a loop around the Starship Entertainment building to take in the facade.
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Seoul: the city that never sleeps in its rapid transfiguration. Of its districts, Gangnam is perhaps the most rapidly changing yet.

Recommended for both first-time visitors and returning travelers to Gangnam.

You can visit freely without reservation. However, some experience programs may require advance booking.

We also recommend 'culture consuming era, SPECIAL Maebong Station Cafestreet from time'.