Explore Gangnam

Beautiful Structures

Eye-catching buildings with refined aesthetics.

Recent Awardees Drawing Attention

Fresh picks from the Gangnam Beautiful Architecture Awards

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In peak summer, architecture tours in Gangnam head for shaded, air-conditioned spaces. Cool cultural complexes and museum-like buildings such as M Contemporary in Le Meridien, and structures like Gucci Cheongdam whose vertical-garden facade filters direct sunlight amid street greenery, draw visitors escaping the heat. Masterworks like the ST Songeun Building by Pritzker laureates Herzog & de Meuron and Louis Vuitton Maison Seoul by Frank Gehry remain year-round Instagram landmarks. Gangnam-gu's annual Beautiful Architecture award winners add fresh architecture-walk courses around Dosan-daero and Cheongdam (Gangnam-gu). Ahead of the 2026 Seoul Architecture Expo at SETEC (Hagyeoul, Gangnam) in November, demand for Gangnam architecture walks is also rising (SETEC, 2026).

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Harim Group Headquarters (Grand Prize Winner of the 9th Exhibition) 4,309
Sinsa

Harim Group Headquarters (Grand Prize Winner of the 9th Exhibition)

Beautiful Structures

When you think of chicken, Harim is the first company that comes to mind. The of...

Cheongdam Nine 2,586
Cheongdam

Cheongdam Nine

Beautiful Structures

This is an Italian dining restaurant where a different lineup of jazz live perfo...

Gucci Cheongdam Flagship Store (11th Excellence Award) 1,774
Cheongdam

Gucci Cheongdam Flagship Store (11th Excellence Award)

Beautiful Structures

A vertical garden that overturns the notion that gardens must be low and wide. B...

Nonhyeon 3315 (Winner of the First Prize in the 11th Exhibition) 1,612
Sinsa

Nonhyeon 3315 (Winner of the First Prize in the 11th Exhibition)

Beautiful Structures

Nonhyeon 3315, which shows a new building by stacking fragmented chunks one by o...

ST Songeun Building (Grand Prize Winner of the 11th Exhibition) 1,490
Apgujeong

ST Songeun Building (Grand Prize Winner of the 11th Exhibition)

Beautiful Structures

Herzog & de Meuron, a Swiss architectural duo, won the 2001 Pritzker Prize, know...

Louis Vuitton Maison Seoul (Winner of the Special Award in the 10th Exhibition) 969
Cheongdam

Louis Vuitton Maison Seoul (Winner of the Special Award in the 10th Exhibition)

Beautiful Structures

It feels like I am watching transparent wings flapping. Louis Vuitton Maison Seo...

Gray Cheongdam (2024 Top Excellence Award) 920
Cheongdam

Gray Cheongdam (2024 Top Excellence Award)

Beautiful Structures

Photo: ⓒ Joel Moritz Located on the south side of Dosan-daero near the Hakdong...

Samseong-dong Think-Tank (Winner of the Excellence Award in the 11th Exhibition) 884
Cheongdam

Samseong-dong Think-Tank (Winner of the Excellence Award in the 11th Exhibition)

Beautiful Structures

Think-Tank, a planning space in Samseong-dong. The exterior, which is wrapped wi...

Espace - Architectural Response to Urban Green Space 788
Sinsa

Espace - Architectural Response to Urban Green Space

Beautiful Structures

It resembles a medieval castle. The impression given by the countless square win...