Is This the Place? The Holy Land of G-Content

Numerous ‘nerds’ from all over the world visit Gangnam. Just being in that space is heartwarming because it is where the K-culture that fascinated them was born. We guide you to the mecca of G-content where cheers will erupt the moment you enter.

K Town For You

K-Town For You is the No. 1 K-POP global online and offline integrated platform that exports 90% of total sales overseas, with 6.4 million members in 240 countries around the world. The COEX branch, which opened in May 2023, operates Korea's largest K-POP complex facility linked to its own application. The second floor is a shop that sells related products such as various records, books, and goods, and the third floor is a training center equipped with a recording studio, dance hall, and practice room. It is operated as Ktown4u Coex Academy, which provides various experiences to K-pop dreamers through trainers from the four major entertainment companies. The 4th floor is a cafe, full of things to enjoy, including special menus when artist pop-ups open.

2nd to 4th floors, COEX Artium, 513 K-Town For Yuyeongdong-daero

KstarROAD

Places with special stories transcend time and remain in the minds of many people for a long time. Like Abbey Road that appears in the Beatles' album. Interest in Gangnam, which began with ‘Gangnam Style’, is still ongoing as it is recognized as the most sensuous and trendy place in the world. KstarROAD is a city branding project that promotes the charm of Gangnam to the world. It is a designated cultural street that allows people to experience Korean Wave culture in an easier and more efficient way by selecting cafes, restaurants, beauty shops, and shopping places frequented by stars based on strict standards.

KstarROAD Apgujeong-ro 339-2

Kukkiwon

Kukkiwon, established in 1972 to spread Taekwondo, is currently the world headquarters of Taekwondo and serves as a focal point for Taekwondo families numbering approximately 150 million people. Kukkiwon's main projects are carrying out overall projects to expand the base of Taekwondo, including promotion and dan examinations, instructor training, Taekwondo academic research, operation of Taekwondo demonstration teams, and overseas dispatch of Taekwondo instructors. At the Kukkiwon Museum, located behind Kukkiwon, you can see the history of Taekwondo through various materials. It has a quiet atmosphere that you won't even think of as Gangnam, so it's great for a quiet walk.

Kukkiwon Teheran-ro 7-gil 32

Gangnam Square

Gangnam Square Plaza, located between Exit 11 and Exit 12 of Gangnam Station, has been reborn as a place where you can enjoy various cultures. K-POP videos are constantly broadcast on the large media wall, a photo zone is installed, and benches have been renewed to create a comfortable space to stay, and the plaza is operated as a permanent K-culture performance hall. As Gangnam Station is visited by many foreign tourists, the purpose is to provide a variety of Korean culture to foreigners by attracting cultural performances such as K-POP as well as Korean traditional music and Taekwondo. In the middle of Gangnam, K-culture is playing endlessly.

Gangnam Square 396 Gangnam-daero (between Gangnam Station exits 11 and 12)