Experiencing brands

Gangnam has several spaces where you can try and experience brands. From a space that goes beyond product introduction and solidifies its own identity to a place that creates a culture bank rather than a space for simple banking. Brand spaces in Gangnam are creating their own culture there.

Hyundai Motor Studio Seoul

Hyundai Motor Studio Seoul is a must-visit for anyone who loves cars. This space operated by Hyundai Motor Company is an automobile culture laboratory where art and lifestyle coexist. The 1st and 2nd floors are comprised of the Reflection in Motion design exhibition, the 3rd floor is the Genesis exhibition, and the 4th and 5th floors are the Hyundai Motors exhibition. There is an IONIQ charging station workshop where you can experience an electric vehicle in motion by building the IONIQ 5 and Hyundai Motor Studio Station, and an experience where you can make a polar bear design keychain using leather recycled from automobile waste materials. You can also test drive it yourself. Hyundai Motor Studio Seoul Eonju-ro 738

Kia360

Kia's new brand colors, Midnight Black and Polar White, are applied. Kia360's eye-catching exterior made up of 7,553 modules. Once inside, it consists of three spaces: Brand & Design Zone, where you can see Kia's brand and design philosophy, Ev Life Zone, where you can imagine the coming EV era, connected mobility life, and a sustainable future, and Kia User Zone, where you can design your own car. You can also test drive the vehicles on display, so be sure to visit if you are interested. Kia360 Apgujeong-ro 417

Rapha Seoul Clubhouse

Rapha Seoul Clubhouse, known as a mecca for bicycle lovers. It opened in Seoul for the 10th time, following London, New York, San Francisco, Osaka, Tokyo, Manchester, Amsterdam, and Copenhagen. You can buy bicycle-related items, but the reason this place has become a hangout for cyclists is because of the Rapha Cycling Club (RCC). As a global community where you can enjoy bicycle riding and racing, you can receive free coffee at all clubhouses located in major cities around the world, and you can also rent top-quality bicycles. Rapha Seoul Clubhouse 35-1 Apgujeong-ro 10-gil

Signature Kitchen Suite

LG Electronics' premium built-in home appliance brand 'Signature Kitchen Suite' A showroom where you can experience it. This is Korea's first built-in home appliance exhibition hall that offers a variety of styles just like a real home. It is a cultural space where you can experience built-in home appliances and share your lifestyle. This space is an architectural interpretation of the inspiration received from the Signature Kitchen Suite by Tom Main, winner of the Pritzker Award, the world's highest architecture award, and allows you to experience art beyond home appliances. Exhibitions are also held, and in the cooking studio, you can learn how to cook directly from a famous chef. Please note that following the Nonhyeon showroom, the Cheongdam showroom has also opened. Signature Kitchen Suite Hakdong-ro 133

Place One

Place One breaks away from the stereotype of existing bank buildings. This place, operated by KEB Hana Bank, is a complex cultural space created to allow people to enjoy culture and leisure activities, rather than simply conducting banking business. In particular, if you look at the exterior of the building, the protruding circular art disks give a three-dimensional effect, making you feel like you are in an art museum. Once inside, you can purchase coffee in the lobby on the first floor, and after purchasing it, you can drink it on the first basement floor. The 2nd to 5th floors are office spaces, and the 6th floor is where you can freely read books. If you want to spend time at Place One, spend it on the 1st basement and 6th floors. Place Wonyeongdong-daero 96-gil 26