Lera
Lera
Fashion model Lera based in Seoul
Hi Lera! Could you introduce yourself?
Hello! I'm Lera, a fashion model from Russia. I work as a model in Seoul while also running the YouTube channel 'LeraLera.' I mainly create content about Korean fashion, styling, and Seoul hotspots. I believe fashion isn't just about wearing clothes — it's a way of expressing who you are. In Seoul, especially Gangnam, I find endless inspiration with new trends everywhere I look.
How did you end up modeling in Seoul?
I was modeling in Russia when I received an offer from a Korean agency and came to Seoul. It was originally a short-term contract, but I completely fell in love with Seoul's fashion industry and culture! The trendiness and attention to detail in K-Fashion really impressed me. I ended up settling in Korea, and now I'm enjoying life in Seoul, balancing my modeling career and YouTube activities.
Passionate about Gangnam fashion and trends!
Do you visit Gangnam often? What does Gangnam mean to you?
Gangnam is my most-visited area in Seoul! Cheongdam-dong and Apgujeong are the epicenter of Korean fashion, and Garosu-gil is a joy for discovering independent designer brands. Gangnam is where you can experience the full spectrum of fashion — from global luxury labels to up-and-coming Korean designers — all in one place. Plus, there are so many trendy restaurants and cafes that it's no wonder fashion-forward people flock here.
Fashion Model Lera's Gangnam Trend Tour is a curated guide featuring 7 fashion and trend hotspots in Gangnam, Seoul — all personally visited and recommended by Russian fashion model Lera, organized by time of day.
Starting at 10 AM with LOW!DE Cheongdam Flagship, the tour takes you through luxury shopping on Cheongdam Fashion Street, a stylish brunch, indie brand exploration on Garosu-gil, a premium Chinese dinner, and a rooftop bar to cap off the night — a full day in Gangnam devoted entirely to fashion and trends.
1
K-Fashion & Shopping
LOW!DE Cheongdam Flagship
This is the Cheongdam flagship store of LOW!DE, a Korean streetwear brand. Lera says, "LOW!DE represents the essence of Korean street fashion." Known for its oversized silhouettes and unique graphics, it's the place to discover K-Fashion trends firsthand. The stylish Cheongdam-dong interior design is a visual treat in itself.
2
Luxury & Shopping
Cheongdam Fashion Street
This is where world-renowned luxury flagship stores like Gucci, Prada, Louis Vuitton, and Dior are concentrated. Lera says, "Each brand's building is a work of art in itself," and that even without shopping, a building tour alone is well worth the visit. You might even find Korea-exclusive limited editions here. It's also a great place to stroll and draw styling inspiration.
3
Brunch & Cafe
CONC
A chic brunch cafe in Cheongdam-dong, popular among fashion-forward locals. Lera says, "The interior is minimalist yet sophisticated — photos turn out beautifully here." Known for its signature brunch menu and specialty coffee, the desserts are equally impressive. Enjoy a leisurely meal bathed in natural light streaming through the large windows.
4
Indie Brands & Shopping
Garosu-gil (Rodeo Street)
Lined with beautiful ginkgo trees, Garosu-gil in Sinsa-dong is a street packed with independent designer brands and select shops. Lera says, "There's a thrill in discovering unique designs you won't find at big-name brands." Explore clothing, accessories, and jewelry from up-and-coming Korean designers scattered throughout. Be sure to venture into Serosu-gil (the back alleys) too!
5
Dessert & Cafe
CHUWUKA
A charming dessert cafe on Garosu-gil known for its handmade cakes and drinks. Lera recommends it as "the perfect place to take a break from shopping! The strawberry cake is absolutely delicious." With its adorable interior and photo zones, it's a popular spot for social media photos. Seasonal limited-edition menus mean you'll find something new with every visit.
6
Chinese Cuisine & Dinner
Six Night
A premium Chinese restaurant in Gangnam where you can enjoy authentic Chinese cuisine in a modern setting. Lera says, "The interior is truly elegant, and the quality of the course meals is remarkable." Offering a wide variety of dishes including dim sum, mala dishes, and Peking duck, it's perfect for a special dinner in a private setting. Reservations are recommended.
7
Rooftop Bar & Nightcap
Haemaji
A rooftop bar in Gangnam where you can enjoy cocktails while taking in Seoul's stunning night view. Lera says, "There's no better place to end the day." With an extensive selection of signature cocktails and wines, the sweeping panoramic view is truly impressive. On a clear evening, sit on the outdoor terrace and savor a special moment under Seoul's night sky.