Luxury flagship
House of Dior
Christian de Portzamparc designed the facade to bloom like the petals of a Dior dress. The building itself is an artwork, with a café and gallery floors above the boutique.
Story Telling Tours
The worth of a brand
Flagship Store shows the direction of the brand. In Gangnam, there are flagship stores of various brands from clothing to interior design. Let's feel the differentiated identity and culture of the brand in a space in Gangnam.
An essay on Gangnam's flagship stores — the signature spaces that show a brand's direction. From fashion and interiors to lifestyle, each store embodies the brand it represents.
Flagship Store shows the direction of the brand. In Gangnam, there are flagship stores of various brands from clothing to interior design. Let's feel the differentiated identity and culture of the brand in a space in Gangnam.
Day Plan
Gangnam Day Course
Morning
Start with an architectural flower
Begin at House of Dior — take in the petal-like facade before climbing to the café upstairs.
Afternoon
A K-beauty house
Walk the four floors of Sulwhasoo Dosan in sequence, from brand exhibition to a skincare treatment.
Evening
Close the day with scent
Finish at Tamburins Dosan, sampling perfumes and picking a scent to take home.
K-beauty flagship
Sulwhasoo Dosan Flagship
A K-beauty house where Korean tradition meets a contemporary palette. Floors 1 through 4 walk you through the brand — exhibition, café, and spa treatments included.
Beauty flagship
Tamburins Flagship Dosan
The Dosan flagship of Tamburins — Gentle Monster's beauty line. The space is staged like an exhibition where you can try perfumes, hand creams, and seasonal objects.
Summary
Activity Summary
| Activities | Category | Description |
|---|---|---|
| Architecture tour | Culture | Walk the exterior and interior of House of Dior and read the architect's intent in the lines. |
| Skincare treatment | Beauty | Book a traditional herbal-inspired treatment at the Sulwhasoo Dosan spa. |
| Perfume tasting | Beauty | Sample the seasonal scent line at Tamburins Dosan and find a fragrance that feels like yours. |
Share
Customer Support
FAQ
Flagship Store shows the direction of the brand. In Gangnam, there are flagship stores of various brands from clothing to interior design.
Recommended for both first-time visitors and returning travelers to Gangnam.
You can visit freely without reservation. However, some experience programs may require advance booking.
We also recommend 'Five Senses Joyful performance Art, Michelin: Battle of the Stars'.